At Holy Wow, we’re driven by one thing: understanding what captures attention — and what consumers are searching for before they spend. This month, our focus turned to the most personal space in the home: the bedroom.

We’ve lifted the lid on the biggest design shifts, search behaviours, and retail winners in The Bedroom Trends Report 2025/26: The ‘Wow’ Index — your essential guide to what Brits are buying and searching for in their sleep spaces this year.

Here’s your fast, insight-packed overview.

Top Bedroom Design Trends for 2025/26: The Holy Wow Index

• Biophilic design: Nature-led spaces, earthy tones, and organic materials.
• Warm, grounding palettes: Terracotta, sage, soft browns.
• Sustainable comfort: Recycled woods, organic textiles, vintage finds.
• Statement headboards: Oversized, curvy, colour-drenched focal points.
• Curated maximalism: Bold patterns and clean lines = modern eclectic.

Decoding UK Consumer Search: Key Bedroom Keywords & Gaps

Our search data reveals a major gap between expert predictions and real consumer behaviour:

• Modern bedroom ideas lead with 113k+ monthly searches.
• Traditional styles (boho, rustic, Victorian) remain highly in demand.
• Brits still search for white, grey, and blue bedrooms — not the earthy tones designers’ favour.

Translation: This is a huge opportunity for brands to guide consumers toward emerging trends using targeted content.

Who’s Winning Bedroom Search and AI Overviews?

Specialists like Dreams and Bensons for Beds dominate high-intent commercial keywords, while big names like IKEA and Dunelm underperform in bedroom-specific search due to non-specialist content structures.

Crucially: AI search also reshapes discovery. Brands that appear in AI Overviews gain critical visibility and authority.

Get The Full Bedroom Trends Report 2025/26

The full report is the essential resource for marketing and PR teams looking to dominate this category.

• Complete trend breakdown
• Keyword + search volume data
• AI Overview citation insights
• Full retailer leaderboard
• Actionable SEO & PR recommendations