CHALLENGE

To improve their backlink profile Bensons for Beds wanted a campaign that would blow the competition out of the water showcasing its sleep expertise and directing people to its SleepHub.

HOLY INSIGHT

Media LOVE future gazing stories and Brits love to self-analyse, especially when it relates to their health and wellbeing.

SM-ALL POWERFUL IDEA

We are in the midst of a tiredness epidemic with the average Brit getting only 6 hours sleep a night. We wanted to see how this would manifest itself over a prolonged period of time.

Working with sleep expert Dr Sophie Bostock we created Hannah – a 3D visual representation of a future sleep-deprived Brit in 25 years’ time.

From short term memory loss and dramatic skin aging to obesity and alopecia.  The 3D render was a dramatisation based on scientific evidence-based research. It highlighted the physical impact a lack of sleep can have on the human body.

A landing page on the Bensons website housed our content with coverage running across broadcast, international, national, consumer and regional titles.