CHALLENGE

eveSleep wanted a disruptive, PR-led experiential campaign to launch its new range of wunderflip mattresses.  Each mattress contains two comfort levels allowing keen snoozers to switch between tensions with a firm feel on one side and a softer feel on the other.

HOLY INSIGHT

Some of us like it firmer than others . . . . when it comes to our mattress choice that is.

But with a world to choose from how do you find the perfect mattress; just right for you?

SM-ALL POWERFUL IDEAS

Leveraging the popularity around kidulating and gamification we launched a fun and entertaining interactive pop-up experience Bed Battle. Team Firm vs Team Soft’ to help Brits decide which mattress was right for them.

Visitors were put through their paces in a series of challenges to help uncover if they were ‘Team Firmer’ or ‘Team Softer.’

A strong visual and news video of a ‘princess’ lying on a pile of mattresses atop a tin of peas showed how ‘sensitive types’ might need a softer option – when it comes to mattresses.

Supporting research with a cheeky top line – who prefers it firmer in the bedroom -gave us some nice stats on whether or not people were happy with their mattress.