DRIVING YEAR ROUND VISIBILITY FOR LA GIOIOSA THROUGH STRATEGIC PRESS OFFICE SUPPORT AND SEASONAL STORYTELLING

CHALLENGE

In an increasingly competitive sparkling wine market, La Gioiosa needed to increase brand awareness, strengthen its presence in the UK drinks sector, and support the launch of seasonal new product development (NPD). The challenge was to maintain consistent media visibility throughout the year while standing out during key consumer purchasing periods such as summer entertaining and Christmas celebrations.

HOLY INSIGHT

Consumer interest in Prosecco and sparkling wine peaks around seasonal occasions, social gatherings, and celebratory moments. Media outlets are constantly searching for trending drinks, festive recommendations, and premium sparkling wine brands to feature in lifestyle, food, and drinks content. By aligning PR activity with these high-search, high-engagement moments, La Gioiosa could secure stronger editorial coverage and remain culturally relevant year-round.

SMALL-POWERFUL IDEAS

We implemented an always-on press office strategy designed to maximise online visibility, brand mentions, and search relevance for La Gioiosa Prosecco and its wider sparkling wine portfolio.

The campaign combined:

• Dedicated launch campaigns for new sparkling wine products and limited-edition releases
• Seasonal PR storytelling tied to summer, Christmas, and entertaining trends
• Strategic product placement and expert commentary opportunities
• SEO-optimised press materials featuring high-intent keywords including “Italian sparkling wine”, “premium Prosecco”, and “best sparkling wine for celebrations”

This integrated communications strategy generated consistent national and trade media coverage, improved share of voice within the sparkling wine category, and increased online visibility for both core and seasonal product ranges.